The Intermediate Guide to Vietnam Mobile Payment

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Mobile payment refers to payment services remotely performed through messages or mobile apps. Various mobile payment media, such as near-field communication (NFC), have been introduced to facilitate rapid money transfer. E-payment methods have been widely used in Vietnam, owing to change in customer preference from cash to digital payments and technological developments. In addition, rise in adoption of smartphones and increase in internet penetration have fostered several banks in the country to implement immediate payment services.

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The Vietnam mobile payment market is categorized based on type, mode of transaction, type of purchase, application, and end user. Depending on type, the market is bifurcated into proximity payment and remote payment. By mode of transaction, it comprises short message service (SMS), near-field communication (NFC), and wireless application protocol (WAP). On the basis of type of purchase, it is segmented into airtime transfer & top-ups, money transfers & payments, merchandise & coupons, travel & ticketing, and others. The applications covered in the study include hospitality & tourism, media & entertainment, retail, healthcare, energy & utilities, IT & telecommunication, and others. According to end user, the market is classified into personal and business.

The key players profiled in the report include Mobivi, NganLuong, OnePay, Smartlink, Orange S.A., PayPal Holdings, Inc., Payoo, MOMO, 123Pay, and SohaPay.

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