Women’s Lingerie

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The global women’s lingerie market was valued at US$ 35,169.4 million in 2018 and is projected to be worth US$ 78,662.5 million by 2027, growing at a CAGR of 9.4% during the forecast period.

The word lingerie is a term taken directly from the French language, meaning undergarments, and used specifically for more lightweight items of female undergarments. The original French word is derived from the old French word lingerie, meaning linen. The fast changing consumer preferences for fashionable and unique apparel products in today’s day is driving the women’s lingerie market globally
                                                  

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Based on type, the women’s lingerie market is segmented into brassiere, knickers or panties, shapewear and others. In 2018, brassiere or bra held the largest market share. There are different types of bra available in the market that are suitable for different body and breast shapes, and also for different occasions. Manufacturers produce a huge variety of brassieres that serve a variety of purposes by using various kinds of materials such as cotton, satin, silk, nylon, and many others. Bras or brassiere can enhance the perceived shape of a woman’s breasts, restrain breast movement during an activity such as exercise, minimize or enlarge the perceived breast size, overcome breast sagging, and others. Most bras are particularly designed to be form-fitting, to lift the breasts off the chest wall if they sag, and to restrain their movement. Swimsuits, camisoles, and backless dresses have built-in breast support coupled with supportive bra cups. Nursing bras are designed for moms to facilitate breastfeeding. Availability of different styles of brassiere for different purposes is expected to drive the growth of women’s lingerie market.



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