Trending Report On Wipes Market By Growth, Demand & Opportunities & Forecast To 2027

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The global wipes market accounted for US$ 4,546.5 Mn in 2018 and is expected to grow at a CAGR of 11.8% during the forecast period 2019 – 2030, to account for US$ 16,188.9 Mn by 2030.


Wipe is a small moist cloth that is used for cleaning surfaces. Various types of wipes are commercially available such as baby wipes, makeup removal wipes, cooling wipes, perfume wipes, body wipes, medical wipes, general cleaning wipes, pet wipes, intimate wipes, deodorant wipes, and nail polish removal wipes, antibacterial wipes, among others. These wipes are subjected to light rubbing or friction to remove dirt or liquid from the surface. 

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In 2018, North America held the largest share of the global wipes market. The demand for wipes is expected to increase in the North American countries such as the US and Canada due to rising awareness about specialty wipes and high focus on cleanliness and sanitation in retail shops, schools, universities, hospitals, and public places. Consumers, especially in food-joints, are highly conscious about the quality, hygiene, and ambiance of the place. Unpleasant experiences lead to the loss of customers. These factors have further boosted the demand for cleaning wipes in the North America region. Moreover, other factors such as rapid urbanization and changing lifestyles have led to a surge in demand for personal care products such as baby wipes and facial wipes. Additionally, the rapid growth of online retailing and increasing product innovation is contributing to wipes market growth in North America.

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