Huge Demand for Intimate Wear

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As intimate wear or apparels are worn as second layer of clothes, it is also referred as second skin. Predominantly, intimate wear is used to alter body shape and maintain personal hygiene. Initially, lingerie was a term for intimate wear worn by women. However, etymology has changed with the emergence of brands such as Menagerie that focus on the male intimate wear. Although, intimate wear seldom received attention; yet the changing perspective of intimate wear from need-based to aspiration-based has resulted in surge in demand for these apparels. The focus has drifted from only durability and comfort to fashion.

Moreover, change in lifestyle, rise in awareness regarding hygiene, change in demographic dividend, and customization of product portfolios have boosted the intimate wear market. In addition, high fashion consciousness among women is also expected to propel this market. However, prevalence of dermatological conditions in some cases has affected the growth of this market. However, upgrading the fabric being used to manufacture it, offers promising opportunities for market players.

Furthermore, market has witnessed a growing trend of use of stretchable fabric by key players. For instance, Jockey is planning to cater to the rise in demand for stretchable fabric as they offer extra comfort and fitting. Moreover, initiatives in developing countries such as "Make in India" campaign by Indian government has made this market more profitable for these market players. For instance, this campaign has attracted international brands to set up their manufacturing plants in India. Similarly, the U.S. government has designed an innerwear that is equipped with sensors, to get data about fighters' wellbeing during war. These inner wears are designed in response to rising rate of pelvic injuries among armed forces at war zone. Use of manufacturing undergarments with such innovative concepts by industry players would help consumers to track health issues as well as provide extra protection.

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