Huge Demand for Sensitive Data Discovery Software

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Sensitive data discovery involves locating and identifying sensitive data to protect any piece of data or information. This is a crucial step for security teams to be compliant, ensure the privacy of customers and employees of their organizations, and prevent breaches and leaks of data. Because new information is being generated daily, data discovery is an ongoing effort that security professionals must proactively maintain to build a robust and secure foundation.

Small and large businesses use sensitive data discovery software to uncover the location of their critical data, often to comply with common industry regulatory standards for data protection and privacy; these include the California Consumer Privacy Act (CCPA); General Data Protection Regulation (GDPR); Health Insurance Portability and Accountability Act (HIPAA); standards from the International Organization for Standardization (ISO); and others. Information security teams typically deploy and manage sensitive data discovery software, while privacy teams may request data from the reports. These solutions search for on-site databases, cloud storage, email servers, websites, applications, and more structured, semi-structured, and unstructured data.

The global sensitive data discovery software market is segmented on the basis of product type and application. Based on product type, the sensitive data discovery software market is segmented into: Cloud-based and On-premises. Based on application, sensitive data discovery software market is segmented into: Large Enterprises and SMEs.

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