Huge Demand for Push Notifications Software
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Push Notifications Software is anticipated to rise at a considerable rate during the forecast period, as the software can help stimulate user engagement, retain users, value addition to users, and increase conversion rates for companies across the spectrum. Push notifications provide value and convenience to users by showing utility messages on their lock screens, for instance, a particular app can show users flight delays, traffic delays or weather reports, which will help customers in planning better.
Allowing users to send targeted messages directly to consumers via mobile application, desktop application, or web browser is one of the major factors driving the growth of the push notification software market. Moreover, providing capabilities for targeting messages based on previous user engagement is anticipated to boost the growth of the market
The global push notification software market is segmented on the basis of component, organization size, end user. On the basis of component, market is segmented as software, service. On the basis of organization size, market is segmented as large enterprises, SMES. On the basis of end user, market is segmented as BFSI, retail, mass media, travel, hospitality
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