Huge Demand for Hygiene Wipes

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Hygiene wipes are made of nonwoven fabrics identical to those used in dryer sheets. They are saturated with alcohol-based cleaners or gentle cleansing agents. Hygiene wipes are perfect for wiping intimate areas, especially when traveling or where access to water is limited. They are marketed by manufacturers as luxury substitutes to toilet papers. Nowadays, hygiene wipes are dispensed in the toilets in hospitals, service stations, restaurants, and other public places. 

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Factors such as government initiatives to create awareness about menstrual hygiene and increasing consciousness about hygiene in women in developing regions has spurred the consumption of hygiene wipes. The introduction of new and innovative hygiene wipes such as the scented wipes for intimate cleansing is likely to attract significant consumers towards hygiene wipes. However, lack of awareness about hygiene wipes in rural communities and the taboo around the discussion of feminine hygiene has led to lower consumption of hygiene wipes in rural areas compared to urban pockets. The negligence towards hygiene issues in large parts of rural and undeveloped areas is likely to restrict the adoption rate of hygiene wipes to some extent.

The global hygiene wipes market is segmented on the basis of construction and distribution channel. On the basis of construction, the hygiene wipes market is segmented into knitted, non woven, microfibers, and others. Based on the distribution channel, the global hygiene wipes market is divided into supermarkets and hypermarkets, convenience stores, online, and others.

The report analyzes factors affecting the hygiene wipes market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period, i.e., drivers, restraints, opportunities, and future trends. The report also provides exhaustive PEST analysis for all five regions, namely; North America, Europe, APAC, MEA, and South America, after evaluating political, economic, social, and technological factors affecting the hygiene wipes market in these regions.

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