Know about Multichannel Analytics

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Multichannel analytics is the process where multiple sets of data from different channels or sources are linked together for analysis. Multichannel analytics helps business organizations to understand customer behavior, hence raising the adoption of multichannel analytics that drives the growth of the market. Growing adoption of multichannel marketing for customer engagement is also boosting the growth of multichannel analytics market.

Multichannel analytical solutions monitor channels such as mobile, online advertising, social media retail purchase, blogs, and others. Additionally, it is capable of tracking the purchasing trends of the customer, thus growing the adoption of multichannel analytics, which propels the growth of the market. The analytical solution reduces the excessive spending of the organization for customer engagement and promotion campaigns, hence driving the growth of the market. Growing cloud-based applications and rising need for multichannel analytics solutions provide lucrative opportunities for the market player of the multichannel analytics market. 

The global multichannel analytics market is segmented on the basis of component, deployment mode, enterprise size, application, end-user. On the basis of component the market is segmented as solution, services. On the basis of deployment mode the market is segmented as on-premises, cloud. On the basis of enterprise size the market is segmented as small and medium-sized enterprises, large enterprises. On the basis of application the market is segmented as customer retention and acquisition, cross-selling and up-selling, loyalty and customer experience management, campaign management, sales performance management, others. On the basis of end-user the market is segmented as BFSI, retail, travel and hospitality, media and entertainment, IT and telecom, others.


The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global multichannel analytics market based on various segments. It also provides market size and forecast estimates from year 2017 to 2027 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The multichannel analytics market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.

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